We believe that by making better choices throughout our design, production and delivery processes, it can mean that we'll tread a little lighter on our planet.
Natural fibres
Mother Nature knows what's best, and by only using natural fibres in our sheets, it means that the manufacturing processes involved are better for the environment all round.
Our cotton plants are picked each season and can continue growing, while our linen plants are uprooted each season, meaning the whole plant is used which leaves absolutely no waste.
Farmed, not manufactured
As our sheets are made from natural fibres, it means they are farmed and not manufactured. Farming has a positive impact on the environment compared to using synthetic fabrics which are manufactured.
Our flax Linen farms in Europe have actually been found to have a positive impact on eco-system diversity by retaining CO2.
Biodegradable
Another great reason to use natural fibres is that should the time come, our sheets are bio-degradable. We know, it will be hard to let go.
Our packaging is also plastic-free and 100% recyclable.
No chemical processing
When using natural fibres, they need to be treated gently in the processing to preserve all of their best features. We don't use any harsh dyes or chemical treatments. We use stone-washing rather than enzyme washing to achieve our optimum level of softness.
The best part? All of our sheets come pre-washed so you can jump right in as soon as they arrive.
Zero plastic packaging
Our bed sheets arrive to you wrapped beautifully in tissue and in our signature cardboard box. Everything we send them with can go straight into your recycling bin, all ready to make a new start as something new.
Alternatively, you can repurpose the box for things like a cat bed or a laptop stand.
Buy less, buy better
Our colours are designed to mix and match so that they'll always be staples in your linen cupboard.
We recommend replacing your cotton every 5-10 years, and if looked after with care, your linen sheets can last even longer.
Only the best components
The invisible zippers on our quilt covers are branded YKK or SBS zippers, which are tested as the best in the world to stand the test of time.
We also use a super thick, quality elastic around our fitted sheets so they won't go all crunchy or stretch out of shape.