A more sustainable way to dye.
We make the bed, better. That means if something is broken in the bedding industry, we fix it. In today’s episode, we’re looking at dyes: specifically why conventional dyes are harmful and what we use instead.
Why we don’t get in bed with conventional dyes.
There are three main problems with conventional textile dyeing, all which contribute to a higher environmental footprint.
First, conventional dyeing uses high quantities of chemicals, which leads to water pollution that harms local environments—approximately 20% of industrial water pollution is due to textiles—not to mention potential harm to dreamers all over the world.
Second, it requires non-renewable energy to keep the facilities up and running—it’s estimated that 98 million tonnes per year is reserved just for the textile industry.
Third, in order for the dyes to attach to the textiles, a high volume of water is required, around 5.9 trillion litres each year.
Here's what we do differently.
Natural fibres need to be treated gently during processing in order to preserve their best features. We don’t use any harsh dyes or chemical treatments. We also prefer stone-washing over enzyme washing for optimal softness. It’s the little things.
And just like there’s no one-size-fits-all when it comes to your bed, the same goes for textile dyeing. We’ve explored our options, and have found two techniques that work for us, our dreamers, and the planet, reducing our footprint as we go. They’re OEKO-TEX® Dyes and Botanical Dyes.
We’re always looking for new ways to do old things, so we can continue making our processes more sustainable. If you have ideas or recommendations, we love to hear from you.
Get to know OEKO-TEX® Dyes.
OEKO-TEX® is an independent third-party certification, one of the most stringent and reliable testing systems in the world. Our OEKO-TEX® certified sheets get the highest tick of approval, as they help us as we work towards reducing the effect the textile industry has on the environment.
What makes OEKO-TEX® products better?
OEKO-TEX® dyes are free from toxic and harmful chemicals, like pesticides, heavy metals, formaldeyde, and undesirable surfactants.
They also use a more energy-efficient process than conventional dyeing, capturing and reusing water during the process.
It’s not just our dyes and our process that passed the test, but every part of the product, from the zipper right down to the trimming.
What’s the process?
OEKO-TEX® dyes are what’s known as Reactive Dyes. They use synthetic colours that directly bond with the fibres, rather than simply coating the fibres. They have a higher absorption rate than conventional dyes. As a result, we’re able to use less dye to penetrate the fabric, which means less rinsing and less wastewater.
Our OEKO-TEX® Standard 100 certified sheets.
Almost our entire range is certified OEKO-TEX® , or better. Like our core ranges: Eden Cotton, Eve Linen, and Leo Washed Cotton. Pick your fabric and choose your colour, then feel good knowing you’re doing good.
Shop our OEKO-TEX® ranges
Luxuriously soft 100% long-staple cotton in a sateen weave. Which might mean nothing to you, but everything to your quality of sleep. Keep scrolling for ridiculously silky sheets.
Eve Linen is durable, breathable, and super easy to care for. Want sheets that get softer with every wash? Oui oui.
Get to know Botanical Dyes.
Botanical Dyes use real plants to colour your sheets. It results in a subtle, natural, and unique look—no two hues are exactly the same. Sourced from renewable origins, they are more sustainable than synthetic dyes and use less water than traditional processes.
Where do the dyes come from?
Our Botanical Dyes come from three plants: the Green Tea Plant, the Myrobalan, and the Chinese Gallnut.
The Green Tea Plant has leaves that produce a soft brown hue, plus it’s high in antioxidants found in skincare—giving beauty sleep a new meaning.
The Myrobalan is a tree that grows in Asia, the yellow, orange, and green dyes originating from the fruit of the trea.
And the Chinese Gallnut provides a rich, dark colour that’s easily absorbed and is also commonly used as a natural hair dye.
What's the process?
First, we take the plant. The root, the flowers, the leaves, the skin, the seeds—all of it. Then we soak it in hot water to extract the colour.
Next, we use the extracted colour to dye our cotton fibres. Only natural fibres can hold the botanical dyes, due to their porous quality. Another ten points to cotton.
Each colour is also influenced by the age of the plant, the soil it's grown in, and how the plant is stored, resulting in an unpredictable hue that’s uniquely yours.
Our botanically-dyed sheets.
Our botanically-dyed sheets are part of our Eden Organic Cotton range. Just pick the right hues—Spice, Olive, Storm, and Dune—and prepare for an even more sustainable sleep.