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How to choose the best cotton towels for your bathroom. The perfect towels make bathtime better.

Choosing the softest bath towels might seem easy, but in a world overwhelmed with choice, it can be easy to get caught up with an enticing low price or quick and easy purchase. Towels are something we use every day, and their softness, absorbency, and ability to last make all the difference. So, how do you choose the best towels for your bathroom? Our towel-buying guide tells you everything you need to know to find the perfect mix of fashion, function and luxury.

The best fabric for drying time.

When getting out of the shower you want to feel zen, relaxed, and wrapped up in comfort. Basically, the best bath towel is essential when it comes to your post-shower routine. 


So, what’s the best fabric for your perfect towel? Cotton is a tried and tested favourite. The long fibres of combed cotton give a luxuriously soft feel that’s absorbent and gets you dry, fast. Our Tommy Cotton towels are made with luxuriously soft combed cotton fibres for the ultimate spa-day experience at home.

When shopping for towels, look for the OEKO-Tex Certification. This means the product is free from any harmful substances and is safe for your skin. This is especially important for towels as they regularly make contact with your skin.
 

But it’s not just about the feel, you want to make sure your towels are with you for the long haul, which is why investing in premium cotton towels is a must.

A striped burgundy and warm white cotton towel hangs over a glass shower partition, while another similar cotton towel rests on a white sink stand - Sheet Society

Okay, but what’s Towel GSM? And why does it matter for my towels?

GSM, or grams per square meter, measures a towel's weight and density. It tells you how plush or lightweight a towel is. The higher the GSM, the heavier your towel. 


Low GSM (300-400): Towels in this range are lightweight and thinner, which means they dry faster but can be coarser in texture. While they’re a good option if you need something quick-drying (think beach towels or gym towels), they’re not as soft or absorbent as heavier towels, and may not be the right choice for the bathroom.

Medium GSM (400-600): Towels here are soft, absorbent, and quick-drying without being too heavy. They’re a great all-rounder for everyday use, offering a good balance of luxury and practicality. Our Tommy Cotton Bath Sheets are a luxurious weight of 600gsm to meet that sweet spot.

High GSM (600-900): If you love being wrapped in something plush and thick after a bath or shower, towels in this range will give you that indulgent spa experience. They’re ultra-soft and highly absorbent, though if they’re on the weightier end they can take longer to dry and might be a little heavier to handle.

A beautiful stack of cotton towels in striped burgundy and warm white - Sheet Society

What towel size is for me? And what do I need?

When it comes to towel sizes, one size does not fit all. Have a think about the specific needs of your bathroom, how much space you have and how each towel will be used. Here’s a quick guide to the different towel sizes:


Face Towels: This small towel is perfect for washing your face and neck. Face towels are light and compact but still soft on the skin.

Hand Towels: Hand Towels are a bathroom essential, ideal for drying hands after washing. They’re small enough to hang on a towel rack but large enough for their purpose.


Bath Towels: A standard bath towel is your everyday towel for drying off after a shower or bath.

Bath Sheets: If you want extra coverage a bath sheet is the way to go. These towels are larger than regular bath towels, giving you ample space to wrap yourself up comfortably. Perfect for those who love a bit more luxury in their bathroom routine. We exclusively create a Bath Sheet in this size because when it comes to towels, more is more.

 A woman wrapped in a Sheet Society warm white cotton towel sits on the edge of a bathtub.

Keep your towels looking (and feeling) their best.

No matter how good your towels are, proper care is key to maintaining their softness and absorbency. Love your towels, and they’ll love you right back. Here are a few tips for keeping your towels in the best condition.
 

1. Wash Before First Use: We recommend you wash your towels before using them to increase their fluffiness and for the best first experience when it’s time to get dry.

 2. Avoid Fabric Softener: While it might seem like a good idea, fabric softeners can reduce a towel’s absorbency over time. Stick to a mild detergent instead.

3. Dry with Care: Dry towels on low heat or hang them out to air dry (on a warm, breezy day works best). Over-drying them in the dryer can break down the fibres and affect their softness.

4. Store Properly: Fold towels neatly and store them in a dry, cool place to maintain their shape and prevent mildew buildup.

Women holding a stack of Sheet Society cotton hand towels in mustard and lilac.

Choosing the right cotton towels for your bathroom is about balancing comfort, absorbency, and durability. With the right material (cotton, of course!), the right GSM, and the perfect size, you’ll enjoy a spa-like experience every time you step out of the shower. Plus, with a little extra care, your towels can stay soft and fluffy year after year. Another bonus? Our towels come in a range of fresh colours and trending patterns to mix, match and style the way you want. 

Explore our full range of towels today to embrace ultra comfort and softness tomorrow. Find aesthetic towel sets, bath mats and robes to elevate your space and enhance your shower routine.

A women smiling, while draped in her Sheet Society mustard and warm white towel.
Neatly folded Sheet Society towels rest on a wooden stool in a bathroom setting.

Shop the bath range

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