Nothing beats hopping out of the shower and wrapping up in a soft, fluffy towel. But even with regular washing, towels don’t last forever — over time, they lose absorbency, softness, and that fresh-clean feel. Keep reading to find out when it’s time to retire your bath sheets and towels, and treat yourself to a fresh set.
Even the softest bathroom towels lose their plushness over time. If they’re feeling rough against your skin, it’s a clear sign they need replacing. Upgrade to a new set (might we suggest our Tommy Cotton Towels?) and thank us later. Bonus: our Tommy Towels come in a large, generous sheet size so you’re never caught short.

There’s nothing more frustrating than a non-absorbent towel. If you’re just spreading water around instead of soaking it up, it’s time for a refresh. Our Tommy Towels are super soft and highly absorbent, made in 100% natural fibres you’ll love.

Holes, frays and loose threads are a no-go. But don’t just toss your tired towels — repurpose them as cleaning cloths to reduce waste, and replace them with a durable, long-lasting set. From striped and patterned to chic brown towels, there’s a Tommy Towel to suit every bathroom aesthetic.

Bath towels (including sheets, bath mats, hand towels and face towels) usually need an upgrade every 2–5 years. But trust your gut — if they’re looking sad or feeling rough, it’s time for a fresh start.
Bathroom towels, bath sheets, bath mats, hand towels and face towels should be replaced and washed at least every 3-4 days.
Follow our quick guide to keep your towels feeling soft and fresh. For the full rundown, check out our Tommy Towel Care Guide.
Wash: Warm wash, separately, with mild detergent. Skip softeners, bleach and brighteners.
Dry: Tumble low for softness, or line dry in the shade.
Store: Only once fully dry.
