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5 Ways to Style Bathroom Towels

When it comes to refreshing your bathroom, it’s not just tiles and paint that make a difference. Styling your bath towels is an easy and powerful way to transform the look and feel of the space. From creating spa days to infusing bursts of pattern, towels can lift a bland bathroom into a standout retreat. Plus, it doesn't matter how big or small your bathroom is. If you're curious about the best fabrics and how to pick them, check out our guide on how to choose the best cotton bath towels for your bathroom. Let’s dive into five creative ways to style your towels to make your bathroom standout, without the fuss.

1. Roll Towels in a Woven Basket

There’s something effortlessly chic about rolled towels nestled in a woven basket. It adds cosy, textural charm, think beach house meets spa vibes. Choose a seagrass or rattan basket to bring warmth and natural tones, perfect for pairing with our earthy Maggie Bath Sheet tones or serene stripes from our Bambi Stripe range.

How to do it:

Fold a bath towel in thirds lengthwise, then tightly roll it end-to-end.


1. Nestle the rolls upright in a basket with the ends facing upwards - this keeps them tidy and easy to grab.


2. Mix and match colours or patterns (like our Rae Stripe towels with a plain flannel tone) for a layered, styled effect.


3. This display isn’t just visually appealing, it’s practical. Keep an extra set next to the vanity or under your sink for easy access. Plus, a basket is portable: simply grab and go when it’s towel-change day.

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2. Hang Towels on Decorative Hooks or Ladders

If shelf space is tight, tap into vertical real estate by hanging towels. Decorative hooks, - whether brass, matte black, or rattan, can be installed on walls or the back of a door. A simple leather tie or ribbon draped over the towel adds a curated edge.


Prefer a more dramatic statement? Lean a decorative ladder against the wall and drape towels across the rungs. This option doubles as a sculptural element and offers tiered storage. The layering effect looks intentional, especially if you alternate between solid and patterned towels (e.g. our Arlo towels + neutral hand towel).


This is a particularly effective way for small bathrooms to maximise space without cluttering shelves.

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3. Style Vignettes with Trays or Caddies

Give your towels a little stage by pairing them with accessories on trays or caddies. Think a wooden bath caddy across your tub, topped with a folded bath towel, a candle, and a bar of soap. Or on the vanity, use a sleek tray to hold rolled hand towels, wellness mists, or hand soap. Not only do these vignettes look intentional and luxurious, they also promote quick access to your self-care ritual items.


Styling tip: Keep the colours and textures consistent. If you've chosen natural hues, go with wooden trays and soft ivory towels. For a bolder vibe, try jewel-toned towels and black ceramic accessories. Choose products from our Wellness collection to complement your spa-like setup.

Going for a bold, plush style? Our oversized Bath Sheets in assorted colours and patterns add immediate impact - perfect for rolling in baskets or draping over a bath caddy.

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4. Stack Towels on Open Shelves or Under the Vanity

Open shelving gives visual breathing room - rather than hiding towels away, you should show them off. Fold towels into thirds (long rectangle), then in half, and stack them neatly so the edge seam faces outwards for a clean display. Alternate colours or textures to create rhythm. Try setting a patterned bath towel between two plain ones for a pop.


Under-vanity stacks work brilliantly too. Pair towels with bins or baskets to keep the look tidy. For smaller bathrooms, a single row of neatly folded towel sets with decorative items on the top shelf can serve as both towel storage and décor.

For a tidy, coordinated look when stacking or layering towels, check out our towel sets. They come in thoughtfully paired colours and textures, so your display always looks polished.

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5. Drape Towels on the Bath or Towel Rails

If you’re lucky enough to have a freestanding bath, use it as a towel styling canvas. Drape towels over the heron leg or edge. You can let them hang casually or fold the towel and drape it for a crisp look. This is where fluffy Bath Sheets can really tie the space together.

Alternatively, on standard towel rails, try different folding methods:

• Classic fold: fold towel in half width-wise, then in half again for a clean rectangular finish.

• Layered fold: fold bath towel and layer a hand towel over it for a dimensional effect.

• Pinch and drape: pinch the towel at its centre and drape over hooks for a softer, spa-like cascade.

These methods are ideal for everyday use since towels stay within easy reach.

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Styling Recap Table

Approach
Style Look
Best For
Basket Rolls
Spa-chic, textured
Counter, vanity, floor
Hooks / Ladder Draping
Vertical interest
Small bathrooms
Tray / Caddy Vignettes
Branded, intentional
Vanity, tub caddy
Shelf / Vanity Stacks
Functional showcase
Open shelving
Rails/Tub Draping
Functional elegance
Everyday use

Bonus Tip: Mix Patterns, Textures & Colours

To make styling shine, layer towels by mix-and-matching: pair a striped towel with a solid complement, or nest a floral bath sheet between neutrals. Adding textured towels,  - think waffle or ribbed, also creates visual depth. Keep within a consistent palette for a refined, put-together look.

Ready to style your bathroom with ease? Shop our full range of bath towels at Sheet Society to find the perfect colours and textures to complete your space.

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